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DC Calls it Quits - Cessation Tips for Employers

Written by Toni Sperlbaum


In Washington D.C., September 21 – 25 is QUIT WEEK! That brings to light a hot topic in employee wellness. Smoking Cessation is an important and high demand piece of worksite wellness programs.  The average tobacco user costs employers approximately $5,816.  That’s $2,300 more than a healthy employee and similar to the cost of one with a Body Mass Index >35, according to a study from Ohio State University. In fact, this study breaks down the annual costs to business in the following way:


Absenteeism: $517 Presenteeism, or reduced productivity related to nicotine addiction:$462 Smoke Breaks: $3,077


There are many things an organization can do to aid in cessation:

  1. Tailored 1-on-1 Health Coaching: each person is different and has a different “why” to quitting. Coaches will explore this on a personal level and bring forward the motivation to quit smoking and educate participants on not only the risks of using, but what options are available to quit.

  2. Online Self-Paces Courses: While participants are twice as likely to be successful when they work with a coach, making an online course available will get participants thinking about their addiction and will put to practice great cessation methods. An incentive ALWAYS helps employees complete this step!

  3. Nicotine Testing: In our experience, we see a 10% increase between self-reported nicotine usage and tested usage. That means 10% of people are LYING! Imposing a wellness incentive for non-nicotine users may be just the thing that user needed to quit.

  4. Marketing Campaigns: It could be as simple as educating employees! Strategic marketing can be point-of-contact reminders to employees what resources are out there to help them and that they are not alone.

  5. Nicotine Use Policies: A very effective method of impacting your workforce is amending company policy. These could include: a nicotine free campus, putting in “butt huts”/designated smoking areas, not hiring nicotine users, and more.

  6. Reimbursement Programs: Budget to provide a reimbursement to employees if they complete a local cessation course at either 50% or even 100%. Your support would really send the message that your organization cares about the wellbeing of their employees.


Health Plan Advocate, an employee wellness company in Grand Rapids,  can help you implement the most successful nicotine cessation program to your employees. Contact us at 616-575-0211 x108 to get started!

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Grand Rapids, MI 49506

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