leadership team

David Cuneo


David is the founder of Health Plan Advocate with 30+ years of experience in the health management field. He served as President of the area’s largest non-profit utilization management company for over fifteen years and has had other key leadership responsibilities including management of a physician based PPO Network and serving as the President of HealthCare 2000, a West Michigan based employer purchasing coalition on health.

David has served on many local and state boards including the Michigan Association of Health Coalitions, Leadership Grand Rapids Executive Committee, Healthy Kent 2000, Heart Walk Grand Rapids, Tobacco Free Partners, West Michigan Occupational Health Initiative, Chamber of Commerce Health Insurance Committee, United Way Allocations and Review Executive Committee, Legal Aid of Western Michigan, and others. David has participated in the Center for Creative Leadership, and Michigan White House Conference on Aging.

David holds a Master’s degree in Public Administration and Bachelor of Science from Grand Valley State University.


Linda Stauffer

Office Manager

Linda has been with us since 2002. Prior to joining HPA, Linda was a Nurse Coordinator at Grand Rapids Pediatrics for four years, a Level III Medical Assistant at Grand Valley Health Plan for five years, and the Audit and Training Manager at Traveler's Insurance for 14 years.

Linda has a well-rounded knowledge of HPA and experience with the entire scope of our services, from wellness to utilization review. She is known for her compassion and excellent customer service. Being in wellness has given her the opportunity help those around her better understand that good nutrition and exercise habits are important for everyone and you need to be aware of the internal aspects of your body. Helping people recognize the hazards of tobacco use and helping them quit is also a passion for Linda.


Joan Brink, RN, BSN, CDMS

VP, Director of Health Management

Joan is the Clinical Manager at Health Plan Advocate and has been with the company since its start in 2001. She graduated from the Blodgett School of Nursing and the University of Michigan. Joan has been a Registered Nurse for over 35 years. Her experience includes medical surgical nursing with a specialty in neurological conditions and acute rehabilitation. She has 15+ years working as a case manager with patients with catastrophic and neurological injuries. She helped build HPA from the ground up as the Operations Specialist. She has specialist training in transplants, in oncology, and in underwriting services. She is professionally active in CMSA and local chapters of case management organizations.

Growing up with both parents in the nursing field, Joan is passionate about nursing and helping people. She took the initiative to improve her own health and wants to use her problem solving skills to help others do the same.

Adam King, MPH, CPhT, PRS

Director of Pharmacy Savings

Adam is a certified pharmacy technician with over a decade of pharmacy experience.  He holds a Master of Public Health from Western Michigan University earned in 2020, a Bachelor of Science degree in vocational education earned in 2002 and an associates degree in business earned in 1999.  He is active with the Michigan Pharmacists Association serving on two practice section boards.  In his free time Adam spends time with his dog, two cats, and rollerblades on local trails.


Emily Zoeller

Director of Corporate Wellness

Emily has her Bachelors of Science in Exercise Science with a minor in Spanish. Emily is a Certified Exercise Physiologist, Certified Health and Wellness Coach, and a Certified Tobacco Treatment Specialist. Emily’s passion for health and wellbeing allows her to aid others in accomplishing their goals. Outside of the office, Emily enjoys hiking with her dog Theo, reading, and working out.

John Missad

Chief Operating Officer

John has supported employers with their employee benefit programs since 1994.  His diverse background includes consulting with plan sponsors and their advisors, driving strategy, and leading process improvement initiatives.  John brings a well-rounded perspective to clients, having provided guidance on health, welfare, and retirement benefit plans throughout his career.  He also delivers insights from multiple viewpoints with his varied experience in plan administration, provider services, and consulting. 


John holds a Master’s degree in Business from Eastern Michigan University and a Bachelor of Arts degree from Western Michigan University.